Rooted in Music, a Central Component of Peloton’s Fitness Programming, Collaboration will Kick off with Homecoming-Themed Artist Series
Peloton (NASDAQ:PTON), the world’s leading interactive fitness platform, and GRAMMY® Award-winning global entertainer and entrepreneur, Beyoncé, today announced a broad, multi-year partnership rooted in the celebration of music — a central component of the Peloton class experience — and pro-social initiatives.
The launch of the collaboration with Beyoncé, the most requested artist by Peloton’s global community of more than 3.6 million members, is commemorating Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs) that honors tradition and legacy. While most of this year’s Homecoming festivities shifted to virtual celebrations due to the global pandemic, Beyoncé and Peloton worked closely to create a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation.
The two are also gifting two-year Peloton Digital memberships to students at 10 HBCUs, providing access to a full library of fitness classes through the Peloton App that can be used with or without equipment. The digital memberships will go to students at Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Howard University, Morehouse College and Morehouse School of Medicine, Spelman College, Texas Southern University, and Wilberforce University, by the end of November. Additionally, Peloton will build on its relationships with each of these schools to pursue long-term recruiting partnerships at both the internship and undergraduate levels.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
This special content is accessible on the Peloton App, which anyone can try for free via a 30-day trial period, as well as through the Peloton Bike, Bike+ and Tread+. In the coming months, Beyoncé will continue to work closely with Peloton on various forms of class curation across all workout disciplines, touching on areas of importance to her, including music, movement, fitness and wellness. The collaboration with Beyoncé is part of Peloton’s unyielding pursuit to continuously provide an engaging and motivating experience for its members and leverage its products, platform and expertise to positively impact people’s health and well-being.
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” said Peloton’s Head of Music Gwen Bethel Riley. “It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love.”
About Peloton
Peloton is the leading interactive fitness platform in the world with a loyal community of more than 3.6 million Members. The company pioneered connected, technology-enabled fitness, and the streaming of immersive, instructor-led boutique classes for its Members anytime, anywhere. Peloton makes fitness entertaining, approachable, effective, and convenient, while fostering social connections that encourage its Members to be the best versions of themselves. An innovator at the nexus of fitness, technology, and media, Peloton has reinvented the fitness industry by developing a first-of-its-kind subscription platform that seamlessly combines the best equipment, proprietary networked software, and world-class streaming digital fitness and wellness content, creating a product that its Members love. The brand’s immersive content is accessible through the Peloton Bike, Peloton Bike+, Peloton Tread+, and Peloton App, which allows access to a full slate of fitness classes across disciplines, on any iOS or Android device, Apple TV, Fire TV, Roku TVs, and Chromecast and Android TV. Founded in 2012 and headquartered in New York City, Peloton has a growing number of retail showrooms across the US, UK, Canada and Germany. For more information, visit www.onepeloton.com.
About Parkwood Entertainment
Parkwood Entertainment is a film and production company, record label and management firm founded by entertainer and entrepreneur, Beyoncé in 2010. With offices in Los Angeles and New York City, the company houses departments in music, film, video, live-performance concert and production, management, business development, marketing, digital, creative, philanthropy, and publicity. Under its original name, Parkwood Pictures, the company released the film Cadillac Records (2008), in which Beyoncé starred and co-produced. The company has also released the films Obsessed (2009), with Beyoncé as star and executive producer, the winner of the Peabody Award for Entertainment, Lemonade (2017), the Emmy Award-winning Homecoming: A Film By Beyoncé (2019), which documents Beyoncé’s history-making performances at the Coachella Valley Music & Arts Festival in 2018, and Black Is King (2020). Parkwood Entertainment produced The Mrs. Carter Show World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018), and co-produced the ON THE RUN Tour (2014) and ON THE RUN II Tour (2018).
WHO IS BEYONCE
Beyoncé Giselle Knowles-Carter is an American singer and actress. Her contributions to music, dance, and fashion have established her as one of the most influential artists in the history of popular music. Born and raised in Houston, Texas, Beyoncé performed in various singing and dancing competitions as a child. She rose to fame in the late 1990s as the lead singer of Destiny’s Child, one of the best-selling girl groups of all time.
During Destiny’s Child’s hiatus, Beyoncé made her theatrical film debut with a role in the US box-office number-one Austin Powers in Goldmember (2002) and began her solo music career. She became the first music act to debut at number one with their first six solo studio albums on the Billboard 200. Her debut album Dangerously in Love (2003) featured four Billboard Hot 100 top five songs, including the number-one singles “Crazy in Love” featuring rapper Jay-Z and “Baby Boy” featuring singer-rapper Sean Paul. Following the disbandment of Destiny’s Child in 2006, she released her second solo album, B’Day, which contained her first US number-one solo single “Irreplaceable“, and “Beautiful Liar“, which topped the charts in most countries. Beyoncé continued her acting career with starring roles in The Pink Panther (2006), Dreamgirls (2006), and Obsessed (2009). Her marriage to Jay-Z and her portrayal of Etta James in Cadillac Records (2008) influenced her third album, I Am… Sasha Fierce (2008), which earned a record-setting six Grammy Awards in 2010. It spawned the UK number-one single “If I Were a Boy“, the US number-one single “Single Ladies (Put a Ring on It)” and the top five single “Halo“.
After splitting from her manager and father Mathew Knowles in 2010, Beyoncé released the album 4 (2011); it was influenced by 1970s funk, 1980s pop, and 1990s soul. She achieved back-to-back widespread critical acclaim for her sonically experimental visual albums, Beyoncé (2013) and Lemonade (2016); the latter was the world’s best-selling album of 2016 and the most acclaimed album of her career, exploring themes of infidelity and womanism. In 2018, she released Everything Is Love, a collaborative album with her husband, Jay-Z, as the Carters. As a featured artist, Beyoncé topped the Billboard Hot 100 with the remixes of “Perfect” by Ed Sheeran in 2017 and “Savage” by Megan Thee Stallion in 2020. The same year, she made her directorial and screenwriting debut with the musical film and visual album Black Is King, which received widespread critical acclaim after premiering on Disney+.
Beyoncé is one of the world’s best-selling recording artists, having sold over 120 million records worldwide. Her success during the 2000s was recognized with the Recording Industry Association of America‘s Top Certified Artist of the Decade, as well as Billboard magazine’s Top Radio Songs Artist and the Top Female Artist of the Decade. Beyoncé is the most nominated woman in the Grammy Award‘s history and has the second most wins for a woman with a total of 24. She is also the most awarded artist at the MTV Video Music Awards, with 24 wins, including the Michael Jackson Video Vanguard Award. In 2014, she became the highest-earning black musician in history and was listed among Time‘s 100 most influential people in the world for a second year in a row. Forbes ranked her as the most powerful female in entertainment on their 2015 and 2017 lists. She occupied the sixth place for Time‘s Person of the Year in 2016, and in 2020, was named one of the 100 women who defined the last century by the same publication. Beyoncé was also included on Encyclopædia Britannica‘s 100 Women list in 2019, for her contributions to the entertainment industry. Beyoncé is often cited as an influence by other artists.
