Serena Williams, “THE GOAT OF THE WTA”, Has Been Named Celebrity Brand Ambassador For The Company, And Stars In New Lincoln Navigator Campaign

Serena Williams, “THE GOAT OF THE WTA”, Has Been Named Celebrity Brand Ambassador For The Company, And Stars In New Lincoln Navigator Campaign
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Lincoln
is turning to a new star to help it pitch the hot-selling Navigator SUV. Tennis megastar and businesswoman Serena Williams. She’ll help pitch the Navigator in a social media campaign that launched Thursday.
Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. In the early 2000s, Williams wore Puma apparel and footwear on court. She used the Wilson Hammer 6.4 Stretch Power Holes racquet. Today, she is endorsed by Nike and uses the Wilson Blade 104.

Williams also has endorsement deals with Gatorade, Delta Air Lines, Audemars Piguet, Aston Martin, Pepsi, Beats by Dre headphones, Mission Athletecare, Berleibras, OPI Products, OnePiece, IBM, Mini, Intel, Tempur and Chase Bank.

Williams is the current CSO (Chief Sporting Officer) for British luxury automobile manufacturer Aston Martin. She accepted the contract in June 2015. Williams then posted her first experience on social media service Twitter, and said: “I’m loving my first day on the job as Chief Sporting Officer and Director of Fun!”, stating her optimism on the job as the CSO.

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