michael jordan, kobe bryant, business icons off the courts

michael jordan, kobe bryant, business icons off the courts

Why Kobe Bryant And Michael Jordan Kept Winning On And Off The Court

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The late Kobe Bryant said, “Rest at the end, not in the middle. I’m always chasing that win. Never done.” The more you told Bryant that something could not be done, the more he wanted it and worked harder than anyone to achieve it. In this column, I often talk about the differences between being average and developing into a high achiever. In his latest book, Winning, Tim Grover shares stories of some of the basketball legends he’s trained, including Michael Jordan, Kobe Bryant, and Dwayne Wade. Their road to greatness, according to Grover, is based on 13 principles, which he calls The Winning 13.

The Winning 13 are distinct mindsets, which Grover all ranks as number one because there is not a single step that is more important than the other. To achieve greatness, you need to accomplish all thirteen steps. You can decide which order and where to put greater emphasis, but you cannot pick and choose which steps to take and which to ignore.

Winning shares the stories of NBA legends and their road to success.

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The Winning 13

Winning makes you different, and different scares people.

Winning wages war on the battlefield of your mind.

Winning is the ultimate gamble on yourself.

Winning isn’t heartless, but you’ll use your heart less.

Winning belongs to them, and it’s your job to take it.

Winning wants all of you; there is no balance.

Winning is selfish.

Winning takes you through hell. If you quit, that is where you will stay.

Winning is a test with no correct answers.

Winning knows all your secrets.

Winning never lies.

Winning is not a marathon; it is a sprint with no finish line.

Winning is everything.

Fixing the mistakes

Kobe Bryant was known for being at the gym at four or five in the morning. “Why?” I asked Grover. “It is because Bryant never focused on his success; instead, he fixated on what he missed.” He could not get it out of his head and needed to right the wrong immediately. Grover would get a call from Bryant at 3 am, asking him what he’s doing. “Sleeping,” said Grover. Before long, he knew Bryant’s patterns and when to expect those calls. The next time he got the call, he was already waiting for Bryant at the gym to help him fix whatever he missed in the last game.

Michael Jordan had a similar approach. While everyone had a “stats sheet” with their successful baskets, passes, and rebounds, Jordan asked for a different type of stats sheet. He wanted one that showed all the baskets and free throws he missed, fouls he made, and ball turnovers. It did not matter how successful he was, Jordan wanted to make the micro changes to fix the wrongs in his performance. He consistently focused on areas to improve.

Bryant, Jordan, and all the other elite players crave feedback. They do not see it as a critique. As I’ve previously reported in Forbes, high achievers view feedback as an opportunity for enhancement, a way to outplay and outperform everyone else.

Where most people fail to succeed, Kobe and Jordan Prevailed.

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Tim Grover trained NBA legends including Kobe Bryant and Michael Jordan.

It has often been said that it is lonely at the top. Grover agrees. “To win consistently, you need to be different, and different scares people,” shares Grover. We are conditioned to fit in. When you become a high achiever, you stand out, not fit in. Most people want to be an accepted member of a social circle. Getting to the top of the elite level means you do not conform to the masses. There are few people at that level. “One day, your success wears a halo,” writes Grover, “the next day, it has fangs.”

Most people want the steps and plan to achieve success. “There are no easy steps,” says Grover. It is an unrelenting desire to be 0.0001 percent better today than you were yesterday. The secret to winning, according to Grover, is the willingness to take a chance. “If you think like everyone else, if you act like everyone else, if you follow the same protocols and traditions and habits as everyone else, you’ll be like everyone else.”

Grover’s first professional client was Michael Jordan, and he signed him in the most unorthodox way. Grover, who has a bachelor’s in kinesiology and a master’s in exercise science, felt he had a winning formula. Before the age of the internet and email, Grover composed handwritten letters to each of the Chicago Bulls players. The only person he did not send a letter to was Michael Jordan because he did not think the best player in the NBA would want his services. Jordan saw the letter in a teammate’s mailbox and was the only one who sought out Grover’s additional training. He wanted something different and more than all the other players.

Grover emphasizes that winning is not about achieving something once. Instead, it is the ability to do something well repeatedly. While the stories are about elite NBA players, the lessons gleaned from the experiences transcend any industry…if you are willing to put in the work to succeed.

#1931 Michael Jordan

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Businessman, Owner, Investor


as of 7/19/21
  • Regarded by most as the NBA’s greatest all-time player, Michael Jordan won six titles with the Chicago Bulls.
  • His salary during his career totaled $90 million, but he has earned $1.8 billion (pre-tax) from such corporate partners as Nike, Hanes and Gatorade.
  • MJ joined sports-betting firm DraftKings as a special advisor to the board and an investor in September 2020.
  • He also became a NASCAR team co-owner in late 2020.
  • Jordan, who owns the Charlotte Hornets, agreed to sell a minority stake in a 2019 deal that valued the NBA team at $1.5 billion.

Michael Jordan Donates $10 Million To Open Health Clinics In North Carolina

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Billionaire basketball star Michael Jordan is donating $10 million to open two rural health clinics near his hometown of Wilmington, North Carolina, as the coronavirus pandemic has underlined the dangers of unequal access to healthcare.

Key Facts

Jordan’s donation will allow Novant Health System to open two health clinics on the southeastern coast of the state in Hanover County.

The clinics, which will open in early 2022, will serve “rural and rural-adjacent communities” as well as those with little or no health insurance, the health system said in a statement, and offer primary care as well as “behavioral health and social support services.”

Early data has shown that poor and non-white communities have been hardest hit by the virus, and Carl Armato, president and CEO of Novant Health, said the donation is welcome because the pandemic “has exacerbated health equity gaps across our state, making our efforts to close them even more emergent.”

Big Number

$1.6 billion. That’s how much Jordan is worth, according to Forbes.

Crucial Quote

 “Wilmington holds a special place in my heart and it’s truly gratifying to be able to give back to the community that supported me throughout my life,” Jordan said in a statement.

Key Background

This isn’t the first time Jordan has opened up health clinics in North Carolina. In 2017, Jordan gave $7 million to Novant Health Foundation to launch two Michael Jordan Family Clinics in poor areas of Charlotte. Both opened in 2019 and 2020, and have served 4,500 patients and administered 1,000 Covid-19 vaccines so far.

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