The Jordan Brand has added two more NBA players to its roster, with Bradley Beal of the Washington Wizards and Caris LeVert of the Brooklyn Nets signing endorsement contracts.
Per AirJordan.com, LeVert’s first pair of Air Jordans were the Air Jordan XIs that he bought during his time as a college player at Michigan.
Both players signed their endorsement deals after posting the best individual season of their respective careers. Beal finished second in the NBA with 30.5 points per game and averaged a career-high 6.1 assists for the Wizards in 2019-20.
LeVert ranked third on the Nets with 18.7 points per game, with a 36.4 three-point percentage in 45 games.
Jordan sneakers were introduced in 1984 during Michael Jordan’s rookie season with the Chicago Bulls. The brand has since become one of the most iconic in all sports apparel, with superstar athletes like Luca Doncic, Zion Williamson and Chris Paul signed to deals.
Beal has been a member of the main Nike family, so switching to the Jordan Brand won’t be much of an adjustment for the two-time All-Star.
“When you see the Jumpman logo, you know what it represents. There are only a select few who get selected by MJ, and that speaks volumes,” Beal continued. “The brand represents a super confident, killer mentality. That’s what it is.”
Beal, 27, is the fourth Jordan Brand athlete on this Wizards roster — he joins Moe Wagner, Rui Hachimura, and Russell Westbrook.
“We were talking about it at training camp. It was Russ’ [Westbrook] first day, and we looked around the locker room like, ‘We got four Jordan guys.’ Russ was like, ‘Dang, that might be the most in the league.’ That’s pretty dope,” Beal said. “I know Russ is a fashion wiz, and he probably has every pair of Js imaginable. Same thing with Rui [Hachimura] and Mo [Wagner], so I got some catching up to do. But I got some heat in my arsenal, too.”
Wizards sharpshooter, Davis Bertans commented on Beal’s announcement clamoring for Beal to share some Jordan’s with him because another Jordan Brand athlete on the roster hasn’t done it yet.
WHO IS BRADLEY BEAL
Bradley Emmanuel Beal is an American professional basketball player for the Washington Wizards of the National Basketball Association (NBA). He played college basketball for the Florida Gators before being selected by the Wizards with the third overall pick in the 2012 NBA draft. Beal was selected in the 2013 NBA All-Rookie First Team, and is a two time All-Star.
|Career highlights and awards|
|Stats at Basketball-Reference.com|
Caris LeVert inks endorsement deal with Jordan Brand
The Nets star spoke about the history of Jordan and how the athletes representing the brand have always stood out to him. Now, he joins the Jordan family ready to make his own mark.
“I’m a fan of a lot of current player’s games,” LeVert said. “I played in college with Tim Hardaway Jr., so I know him very well. I’m teammates with Jeff Green now. Carmelo Anthony and Chris Paul are great players, and Jayson Tatum is emerging as a superstar right now.
“Across other sports, Randy Moss was one of my favorite athletes growing up, because I used to play receiver. And then there’s Derek Jeter, because we have that Michigan connection. I’ve been paying attention to the brand for a long time.”
LeVert, despite being troubled by injuries, had a breakout season in 2019-2020, ending the season with a 25/7/5 stretch in the Orlando “bubble.”
WHO IS CARIS LEVERT
Caris Coleman LeVert is an American professional basketball player for the Brooklyn Nets of the National Basketball Association (NBA). He played college basketball for the Michigan Wolverines. As a freshman for the 2012–13 team, he nearly redshirted but earned a key role off the bench as the team went on to reach the championship game in the 2013 NCAA Men’s Division I Basketball Tournament. As a sophomore for the 2013–14 team, he became a regular starter and was selected as a second team 2013–14 All-Big Ten player for the outright Big Ten regular season champions. His junior and senior seasons were interrupted by injury. LeVert is a cousin of Eddie Levert, Gerald Levert and Sean Levert.