Carmelo Anthony Launches Basketball Coaching Platform
Carmelo Anthony is cutting through all the noise in the training world with the launch of Through The Lens—an educational platform that provides access to some of the greatest minds in basketball.
In 13 episodes, Melo goes in-depth about everything he knows about the game, both mentally and physically. “It’s time we give everyone a true behind-the-scenes look at what it really takes to get to the top,” Melo writes on Instagram.
In creating Through The Lens, Anthony and co-founder Alex Bazzell—a top NBA/WNBA skills coach—emphasized gender-balance among their athlete and talent packages. The platform aims to equally represent young men and women at the highest level.
In addition to Anthony and Hawks All-Star Trae Young, Through The Lens also features WNBA great Candace Parker, Lynx All-Star Napheesa Collier and 2020 WNBA No. 1 pick Sabrina Ionescu. Subscribers can also learn the secrets of top industry professionals such as Shams Charania and Cari Champion.
“I’m proud to be part of a team that’s helping set the next generation up for success by showing them that their potential on and off the court is limitless,” Melo says.
Constantly adding to his skill set, Anthony says his curiosity helped him and Bazzell choose the team of athletes for Through The Lens. Anthony wanted his 13-year-old son Kiyan to be able to learn from these players too.
Parker, a WNBA champion and MVP, was excited about the values behind the platform and the opportunity to share her actual on-court teaching and mindset.
“I am excited to be a part of a platform that not only values females in basketball but puts them as a priority,” Parker writes on Instagram.
All packages on Through The Lens showcase drills, mindsets and work ethic, as well as full-access interviews and on-court technique. For more information, visit throughthelens.com and @throughthelens on Instagram.
WHO IS CARMELO ANTHONY
Carmelo Kyam Anthony is an American professional basketball player for the Portland Trail Blazers of the National Basketball Association (NBA). He has been named an NBA All-Star ten times and an All-NBA Team member six times. He played college basketball for the Syracuse Orange, winning a national championship as a freshman in 2003 while being named the NCAA Tournament’s Most Outstanding Player.
After one season at Syracuse, Anthony entered the 2003 NBA draft and was selected with the third overall pick by the Denver Nuggets. While playing for Denver, he led the Nuggets to the playoffs every year from 2004 to 2010; the team won two division titles in that span. In 2009, Anthony led the Nuggets to their first Conference Finals appearance since 1985. In 2011, he was traded from Denver to the New York Knicks days before the NBA trade deadline. In a January 24, 2014 game against the Charlotte Bobcats, Anthony scored a career-high 62 points, setting a Knicks’ single-game scoring record and a Madison Square Garden single-game scoring record. Anthony was traded to the Oklahoma City Thunder, where he played one season before signing with the Rockets.
Anthony has played in the Olympics for the US national team a record four times, winning a bronze medal with the 2004 squad and gold medals on the 2008, 2012, and 2016 Olympic teams. As of April 2016, he was the US Olympic team’s all-time leader in points, rebounds, and games played.
