Yes, Jerry Jones is the master business guru. He bought the cowboys for $140,000,000., and the present valuation (2009) is at $1,700,000,000 billion dollars, which will increase substantially with the new stadium included in the 2010 valuation. That Jerry Jones ia a bad dude, and this fight will only be the beginning of  huge fights to be located at this Great Structure, and believe me, the other NFL owners of the Football World are watching closely.