{"id":19703,"date":"2021-03-23T22:31:51","date_gmt":"2021-03-24T03:31:51","guid":{"rendered":"https:\/\/myboysay.com\/blog\/?p=19703"},"modified":"2021-03-23T22:31:51","modified_gmt":"2021-03-24T03:31:51","slug":"michael-jordan-doesnt-sign-checks-for-losers-michael-jordan-23xi-racing-will-make-nascar-cool-goat-kool","status":"publish","type":"post","link":"https:\/\/myboysay.com\/blog\/?p=19703","title":{"rendered":"Michael Jordan doesn\u2019t sign checks for losers, Michael Jordan &#8220;23XI Racing&#8221; Will Make NASCAR Cool, &#8220;GOAT KOOL&#8221;"},"content":{"rendered":"<div class=\"content-header__container content-header__container-theme-standard\">\n<div class=\"content-header__row content-header__title-block\" data-event-boundary=\"click\" data-event-click=\"{&quot;pattern&quot;:&quot;TitleBlock&quot;}\" data-include-experiments=\"true\">\n<h1 class=\"content-header__row content-header__hed\" data-testid=\"ContentHeaderHed\"><strong>Can Michael Jordan Make NASCAR Cool? HELL YES, HE&#8217;LL MAKE IT &#8220;JORDAN KOOL&#8221;.<br \/>\n<\/strong><\/h1>\n<\/div>\n<div class=\"content-header__row content-header__accreditation\">\n<div class=\"content-header__row content-header__dek\"><strong>Industry insiders say that MJ&#8217;s new team\u2014featuring driver Bubba Wallace\u2014is poised to send racing merch flying off the shelves.<\/strong><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"content-header__container content-header__container-theme-standard\">\n<div class=\"lead-asset lead-asset--landscape content-header__lead-asset lead-asset--width-fullbleed lede-asset--inverted-background\" data-testid=\"ContentHeaderLeadAsset\">\n<figure class=\"lead-asset__content lead-asset__content-with-caption\">\n<div class=\"lead-asset__content__media lead-asset__content__photo\">\n<div class=\"lead-asset__content__media lead-asset__content__photo\"><strong><span class=\"responsive-asset lead-asset__media\"><picture class=\"lead-asset__media responsive-image\"><source srcset=\"https:\/\/media.gq.com\/photos\/605a3bc78ae7a8517d576da2\/1:1\/w_1024%2Cc_limit\/Jordan1.jpg 1024w\" media=\"(max-width: 767px)\" sizes=\"100vw\" \/><source srcset=\"https:\/\/media.gq.com\/photos\/605a3bc78ae7a8517d576da2\/16:9\/w_2560%2Cc_limit\/Jordan1.jpg 2560w\" media=\"(min-width: 768px)\" sizes=\"100vw\" \/><img decoding=\"async\" class=\"responsive-image__image\" src=\"https:\/\/media.gq.com\/photos\/605a3bc78ae7a8517d576da2\/16:9\/w_2560%2Cc_limit\/Jordan1.jpg\" alt=\"Michael Jordan\" \/><\/picture><\/span><\/strong><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<article class=\"article main-content\">\n<div class=\"content-background\" data-attribute-verso-pattern=\"article-body\">\n<div class=\"\" data-event-boundary=\"click\" data-event-click=\"{&quot;pattern&quot;:&quot;ChunkedArticleContent&quot;}\" data-in-view=\"{&quot;pattern&quot;:&quot;ChunkedArticleContent&quot;}\" data-include-experiments=\"true\">\n<div class=\"article__chunks\">\n<div class=\"grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail\">\n<div class=\"grid--item body body__container article__body grid-layout__content\">\n<h2 class=\"speakable-content\">Michael Jordan\u2019s decision to become a NASCAR Cup Series team owner and hire Bubba Wallace as his driver is about nothing more than winning.<\/h2>\n<p><strong>It\u2019s been an unusually hectic few months for Paul Sparrow, NASCAR\u2019s managing director of consumer products. Ever since Michael Jordan entered the sport as the co-owner of 23XI Racing, Sparrow\u2019s phone has been ringing off the hook with people clamoring for one thing: merch.<\/strong><\/p>\n<p><strong>\u201cI\u2019ve taken numerous calls every day asking me, \u2018When\u2019s the product coming? When\u2019s the product coming?\u201d says Sparrow.<\/strong><\/p>\n<p><strong>In December, 23XI finally gave the fans what they wanted, announcing on Twitter that it had released its first batch of shirts and hoodies. Less than five minutes later, <a class=\"external-link\" href=\"https:\/\/twitter.com\/23XIRacing\/status\/1339379233534173187\" target=\"_blank\" rel=\"nofollow noopener\" data-event-click=\"{&quot;element&quot;:&quot;ExternalLink&quot;,&quot;outgoingURL&quot;:&quot;https:\/\/twitter.com\/23XIRacing\/status\/1339379233534173187&quot;}\">inventory had sold out<\/a>.<\/strong><\/p>\n<p><strong>\u201cThe future for them is just stunningly bright,\u201d says Sparrow, who notes that the successful merch drop was a clear indication of 23XI\u2019s potential not only as a racing team but as a larger brand.<\/strong><\/p>\n<p><strong>Jordan\u2019s new initiative is creating something like a perfect storm for NASCAR merch: the guy responsible for the most popular sneaker line of all time is getting into a new business. The team added to its appeal by signing up <a href=\"https:\/\/www.gq.com\/story\/bubba-wallace-lonely-nascar-journey-profile\">Bubba Wallace<\/a>, one of the sport\u2019s brightest stars and currently NASCAR\u2019s only Black driver. Wallace\u2019s social activism and support of Black Lives Matter last year made national headlines, earning him a whole new set of fans beyond the usual NASCAR crowd.<\/strong><\/p>\n<figure class=\"sc-iumJyn fONajH asset-embed\">\n<div class=\"asset-embed__asset-container\"><strong><span class=\"responsive-asset sc-gYhigD gdlclw asset-embed__responsive-asset\"><picture class=\"sc-dcwrBW vDTBn asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" class=\"responsive-image__image\" src=\"https:\/\/media.gq.com\/photos\/605a45bfdfa2c253420bb2ec\/master\/w_1600%2Cc_limit\/GettyImages-1308304510.jpg\" sizes=\"100vw\" srcset=\"https:\/\/media.gq.com\/photos\/605a45bfdfa2c253420bb2ec\/master\/w_1600%2Cc_limit\/GettyImages-1308304510.jpg 1600w, https:\/\/media.gq.com\/photos\/605a45bfdfa2c253420bb2ec\/master\/w_1280%2Cc_limit\/GettyImages-1308304510.jpg 1280w, https:\/\/media.gq.com\/photos\/605a45bfdfa2c253420bb2ec\/master\/w_1024%2Cc_limit\/GettyImages-1308304510.jpg 1024w, https:\/\/media.gq.com\/photos\/605a45bfdfa2c253420bb2ec\/master\/w_768%2Cc_limit\/GettyImages-1308304510.jpg 768w, https:\/\/media.gq.com\/photos\/605a45bfdfa2c253420bb2ec\/master\/w_640%2Cc_limit\/GettyImages-1308304510.jpg 640w\" alt=\"pBubba Wallace rocking a mask that should be familiar to Air Jordan fans.p \" \/><\/picture><\/span><\/strong><\/div><figcaption class=\"sc-gKsewC sc-hHftDr hgpDdC bzbsNS caption sc-ehsPrw kCcbjD asset-embed__caption\" data-event-boundary=\"click\" data-event-click=\"{&quot;pattern&quot;:&quot;Caption&quot;}\" data-include-experiments=\"true\"><strong>Bubba Wallace rocking a mask that should be familiar to Air Jordan fans.<\/strong><\/figcaption><\/figure>\n<p><strong>According to Sparrow, the combination of Jordan and Wallace has led to a surge of interest in NASCAR, attracting new fans and demographics \u2014 fans who, perhaps unlike traditional NASCAR enthusiasts, \u201clead with fashion.\u201d As a result, Sparrow says 23XI undoubtedly will be taking a fashion-forward approach in the months ahead.<\/strong><\/p>\n<p><strong>Car culture and style, after all, have gone hand in hand for decades, dating back to Steve McQueen in the late \u201960s. But in modern times, motorsports fashion has turned into a relatively niche market dominated by PUMA, which officially partnered with Formula One teams in the early 2000s to produce a full line of streetwear for prominent brands like Ferrari and Mercedes, including the Speedcat sneaker collection. While certainly popular with racing enthusiasts, PUMA\u2019s gear is likely foreign territory for most Jordan fans.<\/strong><\/p>\n<p><strong>\u201cNone of the big sports brands were in motorsports, and we always tried to do things differently,\u201d says Anja Egger, PUMA\u2019s head of business unit marketing motorsport. \u201cNowadays there is a much bigger blend between the track \u2014 the design language of motorsports \u2014 fusing with streetwear, with the cutlines being more fashionable, graphics more engaging, and speaking to a younger audience.\u201d<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail\">\n<div class=\"grid--item body body__container article__body grid-layout__content\">\n<p><strong>Egger admits that 23XI has an undeniable appeal and could help give NASCAR the jolt it needs to become a more prominent and trendier player in motorsports fashion.<\/strong><\/p>\n<p><strong>\u201cI can really see this changing,\u201d she says. \u201cNASCAR has been quite white, male, Midwestern American, and hasn\u2019t really branched out to urban centers on the west or east coasts. With a player like Jordan, and the recent PR around Bubba Wallace and Black Lives Matter, it\u2019s all positive for NASCAR to get rid of their dusty image and reach the wider public.\u201d<\/strong><\/p>\n<p><strong>And then there\u2019s the elephant in the room: Jordan Brand, the Nike subsidiary based around MJ and his iconic Jumpman logo. Although Jordan Brand has not yet officially partnered with 23XI Racing, industry experts think it\u2019s only a matter of time before Jordan\u2019s fashion brand hops on board with his NASCAR team.<\/strong><\/p>\n<p><strong>\u201cWhen it comes to merchandise, this would be a great way for Nike to extend its brand,\u201d says Dae Hee Kwak, the director of the Center for Sport Marketing Research at the University of Michigan. He points out that Jordan Brand has been branching out into a variety of sports outside of basketball in recent years, including golf, soccer, and even a bit of NASCAR by sponsoring Denny Hamlin, 23XI\u2019s co-owner.<\/strong><\/p>\n<p><strong>\u201cIf you think about their brand portfolio, it might be the right time to expand more into motorsports,\u201d he says. \u201cNike is always very good at projecting consumption, so I\u2019m sure they\u2019re studying the data and doing a lot of calculations right now.\u201d<\/strong><\/p>\n<p><strong>For Brent James, the founder and chief creative officer of footwear consulting firm Concept 21, Nike and 23XI Racing are a perfect fit.<\/strong><\/p>\n<p><strong>\u201cWithout question it\u2019d be huge for Nike to use motorsports inspiration to build a different kind of product,\u201d he says. James was one of Nike\u2019s early employees in the late \u201970s and has consulted for the brand numerous times since then. He points to the Air Jordan 4 \u201cMotorsports\u201d as an example of where the company could turn its attention. This rare sneaker, now popular with collectors, came out in the early 2000s to coincide with MJ\u2019s purchase of a motorcycle team \u2014 his first foray into racing.<\/strong><\/p>\n<p><strong>\u201cIf I were there, a small collection based around Bubba would be the perfect thing to do,\u201d he says. \u201cI could think right now of a bunch of products that would be fun to work on.\u201d<\/strong><\/p>\n<figure class=\"sc-iumJyn fONajH asset-embed\">\n<div class=\"asset-embed__asset-container\"><strong><span class=\"responsive-asset sc-gYhigD gdlclw asset-embed__responsive-asset\"><picture class=\"sc-dcwrBW vDTBn asset-embed__responsive-asset responsive-image\"><img decoding=\"async\" class=\"responsive-image__image\" src=\"https:\/\/media.gq.com\/photos\/605a467e4f0df7844ff37a8b\/master\/w_1600%2Cc_limit\/GettyImages-1305864840.jpg\" sizes=\"100vw\" srcset=\"https:\/\/media.gq.com\/photos\/605a467e4f0df7844ff37a8b\/master\/w_1600%2Cc_limit\/GettyImages-1305864840.jpg 1600w, https:\/\/media.gq.com\/photos\/605a467e4f0df7844ff37a8b\/master\/w_1280%2Cc_limit\/GettyImages-1305864840.jpg 1280w, https:\/\/media.gq.com\/photos\/605a467e4f0df7844ff37a8b\/master\/w_1024%2Cc_limit\/GettyImages-1305864840.jpg 1024w, https:\/\/media.gq.com\/photos\/605a467e4f0df7844ff37a8b\/master\/w_768%2Cc_limit\/GettyImages-1305864840.jpg 768w, https:\/\/media.gq.com\/photos\/605a467e4f0df7844ff37a8b\/master\/w_640%2Cc_limit\/GettyImages-1305864840.jpg 640w\" alt=\"pA familiar sight 23 in Carolina blue.p \" \/><\/picture><\/span><\/strong><\/div><figcaption class=\"sc-gKsewC sc-hHftDr hgpDdC bzbsNS caption sc-ehsPrw kCcbjD asset-embed__caption\" data-event-boundary=\"click\" data-event-click=\"{&quot;pattern&quot;:&quot;Caption&quot;}\" data-include-experiments=\"true\"><strong>A familiar sight: #23 in Carolina blue.<\/strong><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<div class=\"grid grid-margins grid-items-2 grid-layout--adrail narrow wide-adrail\">\n<div class=\"grid--item body body__container article__body grid-layout__content\">\n<p><strong>James says that Nike also could potentially use 23XI Racing as a vehicle to revamp NASCAR\u2019s entire look, creating more aesthetically pleasing fire suits\u2014similar to how the company overhauled NFL uniforms in recent years.<\/strong><\/p>\n<p><strong>\u201cNASCAR should be listening carefully,\u201d he says. \u201cWithout question, they should be doing everything humanly possible to make Jordan and that entire group happy, and maybe even ask them: how, visually, could we change things? It\u2019d be a great opportunity for them.\u201d<\/strong><\/p>\n<p><strong>PUMA\u2019s Egger says that she has indeed heard rumblings of Jordan Brand and Nike\u2019s potential involvement in 23XI. The rival sneaker executive welcomes the competition.<\/strong><\/p>\n<p><strong>\u201cOf course, we don\u2019t want Nike to suddenly start invading our space,\u201d she says, \u201cbut it\u2019s also a matter of awareness. The bigger awareness the general public has of motorsports, the better it is for all of us.\u201d<\/strong><\/p>\n<p><strong>As for NASCAR, Sparrow says plans are in the works to explore completely new types of apparel, including an emphasis on women\u2019s lines and potential forays into sneakers and specialty headwear. Although 23XI Racing is still in its early stages\u2014this is its first season, and it\u2019s only competed in a handful of races so far\u2014 Sparrow is encouraged by the new fans it\u2019s attracting and what it could mean for NASCAR\u2019s standing in motorsports fashion.<\/strong><\/p>\n<p><strong>\u201cThe new fans that are coming to the sport give us an entirely different point of view when it comes to products, almost like a blank check to go out and develop new things that maybe the sport wasn\u2019t focused on,\u201d he says. \u201cThe 2021 season\u2026is giving us the freedom to go and do things that we normally wouldn\u2019t have done, and fashion apparel is going to be right up at the front of it.\u201d<\/strong><\/p>\n<p><strong>WHO IS MICHAEL JORDAN, THE GOAT OF PROFESSIONAL SPORTS!!!!!!!!!!!!!!!!<br \/>\n<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17737\" src=\"https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2020\/11\/michael-jordan-collage-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2020\/11\/michael-jordan-collage-300x211.jpg 300w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2020\/11\/michael-jordan-collage-1024x720.jpg 1024w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2020\/11\/michael-jordan-collage-768x540.jpg 768w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2020\/11\/michael-jordan-collage-1080x760.jpg 1080w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2020\/11\/michael-jordan-collage.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<div class=\"grid--item grid-layout__aside\">\n<div class=\"sc-gHftXq cFhYRC sticky-box\">\n<div class=\"sc-dkAroR iiSeFJ sticky-box__primary\">\n<div class=\"consumer-marketing-unit consumer-marketing-unit--display-rail\" role=\"presentation\" aria-hidden=\"true\">\n<div class=\"journey-unit\">\n<p><strong>Jordan played <a title=\"College basketball\" href=\"https:\/\/en.wikipedia.org\/wiki\/College_basketball\">college basketball<\/a> for three seasons under coach <a title=\"Dean Smith\" href=\"https:\/\/en.wikipedia.org\/wiki\/Dean_Smith\">Dean Smith<\/a> with the <a title=\"North Carolina Tar Heels men's basketball\" href=\"https:\/\/en.wikipedia.org\/wiki\/North_Carolina_Tar_Heels_men%27s_basketball\">North Carolina Tar Heels<\/a>. As a freshman, he was a member of the Tar Heels&#8217; national championship team in <a title=\"1982 NCAA Division I Men's Basketball Tournament\" href=\"https:\/\/en.wikipedia.org\/wiki\/1982_NCAA_Division_I_Men%27s_Basketball_Tournament\">1982<\/a>. Jordan joined the Bulls in <a title=\"1984\u201385 NBA season\" href=\"https:\/\/en.wikipedia.org\/wiki\/1984%E2%80%9385_NBA_season\">1984<\/a> as the third overall draft pick, and quickly emerged as a league star, entertaining crowds with his prolific scoring while gaining a reputation as one of the game&#8217;s best defensive players.<sup id=\"cite_ref-defensive_players_14-0\" class=\"reference\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Jordan#cite_note-defensive_players-14\">[12]<\/a><\/sup> His leaping ability, demonstrated by performing <a title=\"Slam dunk\" href=\"https:\/\/en.wikipedia.org\/wiki\/Slam_dunk\">slam dunks<\/a> from the <a class=\"mw-redirect\" title=\"Free throw line\" href=\"https:\/\/en.wikipedia.org\/wiki\/Free_throw_line\">free throw line<\/a> in <a title=\"Slam Dunk Contest\" href=\"https:\/\/en.wikipedia.org\/wiki\/Slam_Dunk_Contest\">Slam Dunk Contests<\/a>, earned him the nicknames &#8220;Air Jordan&#8221; and &#8220;His Airness&#8221;. Jordan won his first NBA championship with the Bulls in 1991, and followed that achievement with titles in 1992 and 1993, securing a &#8220;<a title=\"Three-peat\" href=\"https:\/\/en.wikipedia.org\/wiki\/Three-peat\">three-peat<\/a>&#8220;. Jordan abruptly retired from basketball before the <a title=\"1993\u201394 NBA season\" href=\"https:\/\/en.wikipedia.org\/wiki\/1993%E2%80%9394_NBA_season\">1993\u201394 NBA season<\/a> to play <a title=\"Minor League Baseball\" href=\"https:\/\/en.wikipedia.org\/wiki\/Minor_League_Baseball\">Minor League Baseball<\/a>, but returned to the Bulls in March 1995 and led them to three more championships in 1996, 1997, and 1998, as well as a then-record 72 regular-season wins in the 1995\u201396 NBA season. He retired for a second time in January 1999 but returned for two more NBA seasons from 2001 to 2003 as a member of the <a title=\"Washington Wizards\" href=\"https:\/\/en.wikipedia.org\/wiki\/Washington_Wizards\">Washington Wizards<\/a>.<\/strong><\/p>\n<p><strong>Jordan&#8217;s individual accolades and accomplishments include six <a class=\"mw-redirect\" title=\"Bill Russell NBA Finals Most Valuable Player Award\" href=\"https:\/\/en.wikipedia.org\/wiki\/Bill_Russell_NBA_Finals_Most_Valuable_Player_Award\">NBA Finals Most Valuable Player (MVP) Awards<\/a>, ten <a title=\"List of National Basketball Association annual scoring leaders\" href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_National_Basketball_Association_annual_scoring_leaders\">scoring titles<\/a> (both all-time records), five <a title=\"NBA Most Valuable Player Award\" href=\"https:\/\/en.wikipedia.org\/wiki\/NBA_Most_Valuable_Player_Award\">MVP Awards<\/a>, ten <a title=\"All-NBA Team\" href=\"https:\/\/en.wikipedia.org\/wiki\/All-NBA_Team\">All-NBA<\/a> First Team designations, nine <a title=\"NBA All-Defensive Team\" href=\"https:\/\/en.wikipedia.org\/wiki\/NBA_All-Defensive_Team\">All-Defensive<\/a> First Team honors, fourteen <a title=\"NBA All-Star Game\" href=\"https:\/\/en.wikipedia.org\/wiki\/NBA_All-Star_Game\">NBA All-Star Game<\/a> selections, three <a class=\"mw-redirect\" title=\"NBA All-Star Game Most Valuable Player Award\" href=\"https:\/\/en.wikipedia.org\/wiki\/NBA_All-Star_Game_Most_Valuable_Player_Award\">All-Star Game MVP Awards<\/a>, three <a title=\"List of National Basketball Association annual steals leaders\" href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_National_Basketball_Association_annual_steals_leaders\">steals titles<\/a>, and the 1988 <a title=\"NBA Defensive Player of the Year Award\" href=\"https:\/\/en.wikipedia.org\/wiki\/NBA_Defensive_Player_of_the_Year_Award\">NBA Defensive Player of the Year Award<\/a>. He holds the NBA records for career regular season scoring average (30.12 points per game) and career playoff scoring average (33.45 points per game). In 1999, he was named the 20th century&#8217;s greatest North American athlete by <a title=\"ESPN\" href=\"https:\/\/en.wikipedia.org\/wiki\/ESPN\">ESPN<\/a>, and was second to <a title=\"Babe Ruth\" href=\"https:\/\/en.wikipedia.org\/wiki\/Babe_Ruth\">Babe Ruth<\/a> on the <a title=\"Associated Press\" href=\"https:\/\/en.wikipedia.org\/wiki\/Associated_Press\">Associated Press<\/a>&#8216; list of athletes of the century. Jordan was twice inducted into the <a title=\"Naismith Memorial Basketball Hall of Fame\" href=\"https:\/\/en.wikipedia.org\/wiki\/Naismith_Memorial_Basketball_Hall_of_Fame\">Naismith Memorial Basketball Hall of Fame<\/a>, once in 2009 for his individual career and again in 2010 as part of the <a title=\"1992 United States men's Olympic basketball team\" href=\"https:\/\/en.wikipedia.org\/wiki\/1992_United_States_men%27s_Olympic_basketball_team\">1992 United States men&#8217;s Olympic basketball team<\/a> (&#8220;The Dream Team&#8221;). He became a member of the <a title=\"FIBA Hall of Fame\" href=\"https:\/\/en.wikipedia.org\/wiki\/FIBA_Hall_of_Fame\">FIBA Hall of Fame<\/a> in 2015.<\/strong><\/p>\n<p><strong>One of the most effectively marketed athletes of his generation, Jordan is also known for his product endorsements. He fueled the success of <a title=\"Nike, Inc.\" href=\"https:\/\/en.wikipedia.org\/wiki\/Nike,_Inc.\">Nike<\/a>&#8216;s <a title=\"Air Jordan\" href=\"https:\/\/en.wikipedia.org\/wiki\/Air_Jordan\">Air Jordan<\/a> sneakers, which were introduced in 1984 and remain popular today.<sup id=\"cite_ref-remain_popular_15-0\" class=\"reference\"><\/sup> Jordan also starred as himself in the 1996 live-action animated film <i><a title=\"Space Jam\" href=\"https:\/\/en.wikipedia.org\/wiki\/Space_Jam\">Space Jam<\/a><\/i>, and is the central character in the <a title=\"Emmy Award\" href=\"https:\/\/en.wikipedia.org\/wiki\/Emmy_Award\">Emmy Award<\/a>-winning documentary miniseries <i><a title=\"The Last Dance (miniseries)\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Last_Dance_(miniseries)\">The Last Dance<\/a><\/i> (2020). He became part-owner and head of basketball operations for the Charlotte Bobcats (now named the Hornets) in 2006, and bought a controlling interest in 2010. In 2014, Jordan became the first billionaire player in NBA history. With a net worth of $2.1\u00a0billion, he is the fourth-richest African American, behind <a title=\"Robert F. Smith (investor)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_F._Smith_(investor)\">Robert F. Smith<\/a>, <a title=\"David Steward\" href=\"https:\/\/en.wikipedia.org\/wiki\/David_Steward\">David Steward<\/a>, and <a title=\"Oprah Winfrey\" href=\"https:\/\/en.wikipedia.org\/wiki\/Oprah_Winfrey\">Oprah Winfrey<\/a>.<\/strong><\/p>\n<h2><span id=\"Media_figure_and_business_interests\" class=\"mw-headline\">Media figure and business interests<\/span><\/h2>\n<h3><span id=\"Endorsements\" class=\"mw-headline\">Endorsements<\/span><\/h3>\n<div class=\"thumb tright\">\n<div class=\"thumbinner\"><a class=\"image\" href=\"https:\/\/en.wikipedia.org\/wiki\/File:Flickr_-_The_U.S._Army_-_www.Army.mil_(273).jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"thumbimage\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/6\/68\/Flickr_-_The_U.S._Army_-_www.Army.mil_%28273%29.jpg\/170px-Flickr_-_The_U.S._Army_-_www.Army.mil_%28273%29.jpg\" srcset=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/6\/68\/Flickr_-_The_U.S._Army_-_www.Army.mil_%28273%29.jpg\/255px-Flickr_-_The_U.S._Army_-_www.Army.mil_%28273%29.jpg 1.5x, \/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/6\/68\/Flickr_-_The_U.S._Army_-_www.Army.mil_%28273%29.jpg\/340px-Flickr_-_The_U.S._Army_-_www.Army.mil_%28273%29.jpg 2x\" alt=\"\" width=\"170\" height=\"212\" data-file-width=\"1205\" data-file-height=\"1506\" \/><\/a><\/div>\n<\/div>\n<p><strong>Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as <a title=\"Nike, Inc.\" href=\"https:\/\/en.wikipedia.org\/wiki\/Nike,_Inc.\">Nike<\/a>, <a title=\"Coca-Cola\" href=\"https:\/\/en.wikipedia.org\/wiki\/Coca-Cola\">Coca-Cola<\/a>, <a title=\"Chevrolet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Chevrolet\">Chevrolet<\/a>, <a title=\"Gatorade\" href=\"https:\/\/en.wikipedia.org\/wiki\/Gatorade\">Gatorade<\/a>, <a title=\"McDonald's\" href=\"https:\/\/en.wikipedia.org\/wiki\/McDonald%27s\">McDonald&#8217;s<\/a>, <a title=\"Ball Park Franks\" href=\"https:\/\/en.wikipedia.org\/wiki\/Ball_Park_Franks\">Ball Park Franks<\/a>, <a title=\"Spectrum Brands\" href=\"https:\/\/en.wikipedia.org\/wiki\/Spectrum_Brands\">Rayovac<\/a>, <a title=\"Wheaties\" href=\"https:\/\/en.wikipedia.org\/wiki\/Wheaties\">Wheaties<\/a>, <a title=\"Hanes\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hanes\">Hanes<\/a>, and <a title=\"MCI Communications\" href=\"https:\/\/en.wikipedia.org\/wiki\/MCI_Communications\">MCI<\/a>. Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the &#8220;<a title=\"Be Like Mike\" href=\"https:\/\/en.wikipedia.org\/wiki\/Be_Like_Mike\">Be Like Mike<\/a>&#8221; commercials in which a song was sung by children wishing to be like Jordan.<sup id=\"cite_ref-rov_280-1\" class=\"reference\"><\/sup><\/strong><\/p>\n<p><strong>Nike created a signature shoe for Jordan, called the <a title=\"Air Jordan\" href=\"https:\/\/en.wikipedia.org\/wiki\/Air_Jordan\">Air Jordan<\/a>, in 1984. One of Jordan&#8217;s more popular commercials for the shoe involved <a title=\"Spike Lee\" href=\"https:\/\/en.wikipedia.org\/wiki\/Spike_Lee\">Spike Lee<\/a> playing the part of <a title=\"Mars Blackmon\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mars_Blackmon\">Mars Blackmon<\/a>. In the commercials Lee, as Blackmon, attempted to find the source of Jordan&#8217;s abilities and became convinced that &#8220;it&#8217;s gotta be the shoes&#8221;.\u00a0 The hype and demand for the shoes even brought on a spate of &#8220;shoe-jackings&#8221; where people were robbed of their sneakers at gunpoint. Subsequently, Nike spun off the Jordan line into its own division named the &#8220;Jordan Brand&#8221;. The company features an impressive list of athletes and celebrities as endorsers. The brand has also sponsored college sports programs such as those of <a title=\"North Carolina Tar Heels\" href=\"https:\/\/en.wikipedia.org\/wiki\/North_Carolina_Tar_Heels\">North Carolina<\/a>, <a title=\"California Golden Bears\" href=\"https:\/\/en.wikipedia.org\/wiki\/California_Golden_Bears\">California<\/a>, <a title=\"Georgetown Hoyas\" href=\"https:\/\/en.wikipedia.org\/wiki\/Georgetown_Hoyas\">Georgetown<\/a>, and <a title=\"Marquette Golden Eagles\" href=\"https:\/\/en.wikipedia.org\/wiki\/Marquette_Golden_Eagles\">Marquette<\/a>.<sup id=\"cite_ref-285\" class=\"reference\"><\/sup><\/strong><\/p>\n<p><strong>Jordan also has been associated with the <a title=\"Looney Tunes\" href=\"https:\/\/en.wikipedia.org\/wiki\/Looney_Tunes\">Looney Tunes<\/a> cartoon characters. A Nike commercial shown during 1992&#8217;s <a title=\"Super Bowl XXVI\" href=\"https:\/\/en.wikipedia.org\/wiki\/Super_Bowl_XXVI\">Super Bowl XXVI<\/a> featured Jordan and <a title=\"Bugs Bunny\" href=\"https:\/\/en.wikipedia.org\/wiki\/Bugs_Bunny\">Bugs Bunny<\/a> playing basketball. The Super Bowl commercial inspired the 1996 <a class=\"mw-redirect\" title=\"Films with live action and animation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Films_with_live_action_and_animation\">live action\/animated<\/a> film <i><a title=\"Space Jam\" href=\"https:\/\/en.wikipedia.org\/wiki\/Space_Jam\">Space Jam<\/a><\/i>, which starred Jordan and Bugs in a fictional story set during the former&#8217;s first retirement from basketball. They have subsequently appeared together in several commercials for MCI.\u00a0 <sup id=\"cite_ref-Porter_287-1\" class=\"reference\"><\/sup> Jordan also made an appearance in the music video for <a title=\"Michael Jackson\" href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Jackson\">Michael Jackson<\/a>&#8216;s &#8220;<a title=\"Jam (song)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Jam_(song)\">Jam<\/a>&#8221; (1992).<\/strong><\/p>\n<p><strong>Jordan&#8217;s yearly income from the endorsements is estimated to be over $40 million. In addition, when Jordan&#8217;s power at the ticket gates was at its highest point, the Bulls regularly sold out both their home and road games. Due to this, Jordan set records in player salary by signing annual contracts worth in excess of US$30\u00a0million per season. An academic study found that Jordan&#8217;s first NBA comeback resulted in an increase in the market capitalization of his client firms of more than $1\u00a0billion.<sup id=\"cite_ref-293\" class=\"reference\"><\/sup><\/strong><\/p>\n<p><strong>Most of Jordan&#8217;s endorsement deals, including his first deal with Nike, were engineered by his agent, <a title=\"David Falk\" href=\"https:\/\/en.wikipedia.org\/wiki\/David_Falk\">David Falk<\/a>.<sup id=\"cite_ref-executiveofyear_294-0\" class=\"reference\"><\/sup> Jordan has described Falk as &#8220;the best at what he does&#8221; and that &#8220;marketing-wise, he&#8217;s great. He&#8217;s the one who came up with the concept of &#8216;Air Jordan.'&#8221;<\/strong><\/p>\n<h3><strong><span id=\"Business_ventures\" class=\"mw-headline\">Business ventures<\/span><\/strong><\/h3>\n<p><strong>In June 2010, Jordan was ranked by <i><a title=\"Forbes\" href=\"https:\/\/en.wikipedia.org\/wiki\/Forbes\">Forbes<\/a><\/i> magazine as the 20th-most powerful celebrity in the world with $55\u00a0million earned between June 2009 and June 2010. According to the <i>Forbes<\/i> article, Jordan Brand generates $1\u00a0billion in sales for Nike. In June 2014, Jordan was named the first NBA player to become a billionaire, after he increased his stake in the Charlotte Hornets from 80% to 89.5%. On January 20, 2015, Jordan was honored with the <i>Charlotte Business Journal&#8217;<\/i>s Business Person of the Year for 2014.\u00a0 In 2017, he became a part owner of the <a title=\"Miami Marlins\" href=\"https:\/\/en.wikipedia.org\/wiki\/Miami_Marlins\">Miami Marlins<\/a> of <a title=\"Major League Baseball\" href=\"https:\/\/en.wikipedia.org\/wiki\/Major_League_Baseball\">Major League Baseball<\/a>.<sup id=\"cite_ref-300\" class=\"reference\"><\/sup><\/strong><\/p>\n<p><strong><i>Forbes<\/i> designated Jordan as the athlete with the highest career earnings in 2017.\u00a0 From his Jordan Brand income and endorsements, Jordan&#8217;s 2015 income was an estimated $110 million, the most of any retired athlete.\u00a0 <sup id=\"cite_ref-302\" class=\"reference\"><\/sup> As of 2020, his net worth is estimated at $2.1\u00a0billion by <i>Forbes<\/i>,\u00a0 making him the <a title=\"Black billionaires\" href=\"https:\/\/en.wikipedia.org\/wiki\/Black_billionaires\">fourth-richest African-American<\/a>, behind <a title=\"Robert F. Smith (investor)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Robert_F._Smith_(investor)\">Robert F. Smith<\/a>, <a title=\"David Steward\" href=\"https:\/\/en.wikipedia.org\/wiki\/David_Steward\">David Steward<\/a>, and <a title=\"Oprah Winfrey\" href=\"https:\/\/en.wikipedia.org\/wiki\/Oprah_Winfrey\">Oprah Winfrey<\/a>.<\/strong><\/p>\n<p><strong>Jordan co-owns an automotive group which bears his name. The company has a <a title=\"Nissan\" href=\"https:\/\/en.wikipedia.org\/wiki\/Nissan\">Nissan<\/a> dealership in <a title=\"Durham, North Carolina\" href=\"https:\/\/en.wikipedia.org\/wiki\/Durham,_North_Carolina\">Durham, North Carolina<\/a>, acquired in 1990, and formerly had a <a title=\"Lincoln Motor Company\" href=\"https:\/\/en.wikipedia.org\/wiki\/Lincoln_Motor_Company\">Lincoln<\/a>\u2013<a title=\"Mercury (automobile)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mercury_(automobile)\">Mercury<\/a> dealership from 1995 until its closure in June 2009. The company also owned a Nissan franchise in <a title=\"Glen Burnie, Maryland\" href=\"https:\/\/en.wikipedia.org\/wiki\/Glen_Burnie,_Maryland\">Glen Burnie, Maryland<\/a>.\u00a0 The restaurant industry is another business interest of Jordan&#8217;s. His restaurants include a <a title=\"Michael Jordan's Steakhouse\" href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Jordan%27s_Steakhouse\">steakhouse<\/a> in New York City&#8217;s <a title=\"Grand Central Terminal\" href=\"https:\/\/en.wikipedia.org\/wiki\/Grand_Central_Terminal\">Grand Central Terminal<\/a>, among others.\u00a0 Jordan is the majority investor in a golf course, Grove XXIII, under construction in <a title=\"Hobe Sound, Florida\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hobe_Sound,_Florida\">Hobe Sound, Florida<\/a>.<sup id=\"cite_ref-309\" class=\"reference\"><\/sup><\/strong><\/p>\n<p><strong>In September 2020, Jordan became an investor and advisor for <a title=\"DraftKings\" href=\"https:\/\/en.wikipedia.org\/wiki\/DraftKings\">DraftKings<\/a>.<sup id=\"cite_ref-310\" class=\"reference\"><\/sup><\/strong><\/p>\n<h3><strong><span id=\"Philanthropy\" class=\"mw-headline\">Philanthropy<\/span><\/strong><\/h3>\n<p><strong>From 2001 to 2014, Jordan hosted an annual golf tournament, the Michael Jordan Celebrity Invitational, that raised money for various charities.<sup id=\"cite_ref-philanthropic_311-0\" class=\"reference\"><\/sup> In 2006, Jordan and his wife Juanita pledged $5\u00a0million to Chicago&#8217;s <a title=\"Hales Franciscan High School\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hales_Franciscan_High_School\">Hales Franciscan High School<\/a>. The Jordan Brand has made donations to <a title=\"Habitat for Humanity\" href=\"https:\/\/en.wikipedia.org\/wiki\/Habitat_for_Humanity\">Habitat for Humanity<\/a> and a <a title=\"Louisiana\" href=\"https:\/\/en.wikipedia.org\/wiki\/Louisiana\">Louisiana<\/a> branch of the <a title=\"Boys &amp; Girls Clubs of America\" href=\"https:\/\/en.wikipedia.org\/wiki\/Boys_%26_Girls_Clubs_of_America\">Boys &amp; Girls Clubs of America<\/a>.<\/strong><\/p>\n<p><strong>The <a title=\"Make-A-Wish Foundation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Make-A-Wish_Foundation\">Make-A-Wish Foundation<\/a> named Jordan its Chief Wish Ambassador in 2008.<sup id=\"cite_ref-philanthropic_311-1\" class=\"reference\"><\/sup> Five years later, he granted his 200th wish for the organization. As of 2019, he has raised more than $5\u00a0million for the Make-A-Wish Foundation.<\/strong><\/p>\n<p><strong>In 2015, Jordan donated a settlement of undisclosed size from a lawsuit against supermarkets that had used his name without permission to 23 different Chicago charities.<sup id=\"cite_ref-315\" class=\"reference\"><\/sup> Jordan funded two Novant Health Michael Jordan Family Clinics in <a title=\"Charlotte, North Carolina\" href=\"https:\/\/en.wikipedia.org\/wiki\/Charlotte,_North_Carolina\">Charlotte, North Carolina<\/a>, in 2017 by giving $7\u00a0million, the biggest donation he had made at the time. One year later, after <a title=\"Hurricane Florence\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hurricane_Florence\">Hurricane Florence<\/a> damaged parts of North Carolina, including his former hometown of Wilmington, Jordan donated $2\u00a0million to relief efforts. He gave $1\u00a0million to aid the Bahamas&#8217; recovery following <a title=\"Hurricane Dorian\" href=\"https:\/\/en.wikipedia.org\/wiki\/Hurricane_Dorian\">Hurricane Dorian<\/a> in 2019.<\/strong><\/p>\n<p><strong>On June 5, 2020, in the wake of the <a title=\"George Floyd protests\" href=\"https:\/\/en.wikipedia.org\/wiki\/George_Floyd_protests\">protests<\/a> following the <a title=\"Killing of George Floyd\" href=\"https:\/\/en.wikipedia.org\/wiki\/Killing_of_George_Floyd\">killing of George Floyd<\/a>, Jordan and his brand announced in a joint statement that they will be donating $100\u00a0million over the next 10 years to organizations dedicated to &#8220;ensuring racial equality, social justice and greater access to education.&#8221;<sup id=\"cite_ref-319\" class=\"reference\"><\/sup><\/strong><\/p>\n<h3><strong><span id=\"Film_and_television\" class=\"mw-headline\">Film and television<\/span><\/strong><\/h3>\n<p><strong>Jordan played himself in the 1996 comedy film <i><a title=\"Space Jam\" href=\"https:\/\/en.wikipedia.org\/wiki\/Space_Jam\">Space Jam<\/a><\/i>. The film received mixed reviews,<sup id=\"cite_ref-320\" class=\"reference\"><\/sup> but it was a box office success, making $230\u00a0million worldwide, and earned more than $1\u00a0billion through merchandise sales.<\/strong><\/p>\n<p><strong>In 2000, Jordan was the subject of an <a title=\"IMAX\" href=\"https:\/\/en.wikipedia.org\/wiki\/IMAX\">IMAX<\/a> documentary about his career with the Chicago Bulls, especially the <a title=\"1998 NBA playoffs\" href=\"https:\/\/en.wikipedia.org\/wiki\/1998_NBA_playoffs\">1998 championship season<\/a>, entitled <i><a title=\"Michael Jordan to the Max\" href=\"https:\/\/en.wikipedia.org\/wiki\/Michael_Jordan_to_the_Max\">Michael Jordan to the Max<\/a><\/i>.<sup id=\"cite_ref-322\" class=\"reference\"><\/sup> Two decades later, the same period of Jordan&#8217;s life was covered in much greater and more personal detail by the <a title=\"Emmy Award\" href=\"https:\/\/en.wikipedia.org\/wiki\/Emmy_Award\">Emmy Award<\/a>-winning <i><a title=\"The Last Dance (miniseries)\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Last_Dance_(miniseries)\">The Last Dance<\/a><\/i>, a 10-part TV documentary which debuted on <a title=\"ESPN\" href=\"https:\/\/en.wikipedia.org\/wiki\/ESPN\">ESPN<\/a> in April and May 2020. <i>The Last Dance<\/i> relied heavily on about 500 hours of candid film of Jordan&#8217;s and his teammates&#8217; off-court activities which an <a title=\"NBA Entertainment\" href=\"https:\/\/en.wikipedia.org\/wiki\/NBA_Entertainment\">NBA Entertainment<\/a> crew had shot over the course of the <a title=\"1997\u201398 NBA season\" href=\"https:\/\/en.wikipedia.org\/wiki\/1997%E2%80%9398_NBA_season\">1997\u201398 NBA season<\/a> for use in a documentary. The project was delayed for many years because Jordan had not yet given his permission for the footage to be used. He was interviewed at three homes associated with the production and did not want cameras in his home or on his plane as &#8220;there are certain aspects of his life that he wants to keep private&#8221;, according to director Jason Hehir. Jordan granted rapper <a title=\"Travis Scott\" href=\"https:\/\/en.wikipedia.org\/wiki\/Travis_Scott\">Travis Scott<\/a> permission to film a music video for his single <a title=\"Franchise (song)\" href=\"https:\/\/en.wikipedia.org\/wiki\/Franchise_(song)\">&#8220;Franchise&#8221;<\/a> at his home in <a title=\"Highland Park, Illinois\" href=\"https:\/\/en.wikipedia.org\/wiki\/Highland_Park,_Illinois\">Highland Park, Illinois<\/a> &#8220;without hesitation.<\/strong><\/p>\n<div class=\"profile-heading--desktop\">\n<h1><strong><span class=\"profile-heading__rank\">#1001 <\/span>Michael Jordan<\/strong><\/h1>\n<\/div>\n<div class=\"profile-info__wrap\">\n<div class=\"profile-info__content\">\n<div class=\"profile-photo\">\n<div class=\"profile-photo__credit\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15525\" src=\"https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2018\/05\/chi-michael-jordan-photos-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2018\/05\/chi-michael-jordan-photos-300x169.jpg 300w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2018\/05\/chi-michael-jordan-photos.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<div class=\"profile-info\">\n<div class=\"profile-info__item\">\n<h3 class=\"profile-info__item-title\">REAL TIME NET WORTH<\/h3>\n<div class=\"profile-info__item-value\"><strong>$2.1.BILLION DOLLARS<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"profile-text\">\n<ul>\n<li><strong>Regarded by most as the NBA&#8217;s greatest all-time player, Michael Jordan won six titles with the Chicago Bulls.<\/strong><\/li>\n<li><strong>His total playing salary during his career totaled $90 million, but he has earned another $1.8 billion (pre-tax) from corporate partners.<\/strong><\/li>\n<li><strong>Jordan bought a majority stake in the Charlotte Hornets in 2010 in a deal that valued the entire franchise at $175 million<\/strong><\/li>\n<li><strong>Jordan agreed to sell a minority stake in the Hornets in September 2019 in a deal that valued the team at $1.5 billion.<\/strong><\/li>\n<li><strong>In addition to Nike, Jordan still has sponsorship deals with Hanes, Gatorade and Upper Deck 17 years after hanging up his hightops.<\/strong><\/li>\n<\/ul>\n<div class=\"profile-heading--desktop\">\n<h1>NBA #25 Charlotte Hornets<\/h1>\n<\/div>\n<div class=\"profile-info--wrap\">\n<div class=\"profile-info__content\">\n<div class=\"profile-photo\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13073\" src=\"https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2017\/08\/160506101413-michael-jordan-2016-super-tease-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2017\/08\/160506101413-michael-jordan-2016-super-tease-300x169.jpg 300w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2017\/08\/160506101413-michael-jordan-2016-super-tease-768x432.jpg 768w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2017\/08\/160506101413-michael-jordan-2016-super-tease-1024x576.jpg 1024w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2017\/08\/160506101413-michael-jordan-2016-super-tease-1080x608.jpg 1080w, https:\/\/myboysay.com\/blog\/wp-content\/uploads\/2017\/08\/160506101413-michael-jordan-2016-super-tease.jpg 1100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<div class=\"profile-info\">\n<div class=\"profile-row profile-row_team-value\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Team Value<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>1<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">$1.5B<\/span><span class=\"profile-row__value-note\">Calculated February 2021<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\"><strong><span class=\"profile-row__type-title\">Owner(s)<\/span><\/strong><\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">Michael Jordan<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\"><strong><span class=\"profile-row__type-title\">Championships<\/span><\/strong><\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">0<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\"><strong><span class=\"profile-row__type-title\">Year Purchased<\/span><\/strong><\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">2010<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\"><strong><span class=\"profile-row__type-title\">Price Paid<\/span><\/strong><\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">$175M<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Revenue<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>2<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">$215M<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Operating Income<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>3<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">$36M<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Debt\/Value<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>4<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">12%<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Player Expenses<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>5<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">$114M<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Gate Receipts<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>6<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">$20M<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Wins-to-player cost ratio<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>7<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">58<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\">\n<p><strong><span class=\"profile-row__type-title\">Revenue per Fan<\/span><\/strong><\/p>\n<div class=\"profile-row__sub-text\"><strong>8<\/strong><\/div>\n<\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">$31<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\"><strong><span class=\"profile-row__type-title\">Metro Area Population<\/span><\/strong><\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">2.6M<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-row\">\n<div class=\"profile-row__type\"><strong><span class=\"profile-row__type-title\">Media partners<\/span><\/strong><\/div>\n<div class=\"profile-row__value\"><strong><span class=\"profile-row__value-text\">tv: Bally Sports Southeast; radio: WFNZ 610 AM, 102.5 FM<\/span><\/strong><\/div>\n<\/div>\n<div class=\"profile-info__footnote\"><strong>Revenue and operating income are for 2019-20 season and net of revenue sharing and arena debt service.<\/strong><\/div>\n<\/div>\n<div class=\"profile-share\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Can Michael Jordan Make NASCAR Cool? HELL YES, HE&#8217;LL MAKE IT &#8220;JORDAN KOOL&#8221;. Industry insiders say that MJ&#8217;s new team\u2014featuring driver Bubba Wallace\u2014is poised to send racing merch flying off the shelves. Michael Jordan\u2019s decision to become a NASCAR Cup Series team owner and hire Bubba Wallace as his driver is about nothing more than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19706,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2405,330,11,8,1314,2432,1456,1156,2416,14,191,106,104,187,1,1282,537,7,9,10],"tags":[1475,1667,1367,2066,2060,2065,2058,2057,2063,2064,1681,2062,2059,1555,2061,3511,3867],"class_list":["post-19703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-basketball-sports","category-business","category-entertainment","category-global-business-entrepreneurs","category-global-gamers","category-global-news-updates-and-more","category-global-sports","category-hall-of-fame","category-most-commented","category-nascar-racing","category-nba-sports-news","category-ncaa","category-ncaa-basketball","category-news","category-olympics","category-racing","category-sports","category-us","category-world","tag-1475","tag-1667","tag-1367","tag-1993-2x-nba-slam-dunk-contest-champion-1987","tag-1996-1998","tag-1996-1998-3x-nba-steals-leader-1988","tag-1996-1998-5x-nba-most-valuable-player-1988","tag-1996-1998-6x-nba-finals-mvp-1991-1993","tag-1996-1998-all-nba-second-team-1985-nba-defensive-player-of-the-year-1988-9x-nba-all-defensive-first-team-1988-1993","tag-1996-1998-nba-rookie-of-the-year-1985-nba-all-rookie-first-team-1985-10x-nba-scoring-champion-1987-1993","tag-1681","tag-1998-10x-all-nba-first-team-1987-1993","tag-1998-14x-nba-all-star-1985-1993","tag-1555","tag-2003-3x-nba-all-star-game-mvp-1988","tag-career-highlights-and-awards-6x-nba-champion-1991-1993","tag-michael-jordan-owner-of-the-charlotte-hornets","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/19703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19703"}],"version-history":[{"count":0,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/19703\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/19706"}],"wp:attachment":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}