{"id":14906,"date":"2018-02-16T11:34:33","date_gmt":"2018-02-16T17:34:33","guid":{"rendered":"http:\/\/myboysay.com\/blog\/?p=14906"},"modified":"2018-02-16T11:34:33","modified_gmt":"2018-02-16T17:34:33","slug":"roger-federer-the-current-grand-slam-winningest-atp-player-of-all-time-signs-blockbuster-sponsorship-extension-with-mercedes-benz","status":"publish","type":"post","link":"https:\/\/myboysay.com\/blog\/?p=14906","title":{"rendered":"Roger Federer, The Current Grand Slam Winningest ATP Player Of All Time, Signs Blockbuster Sponsorship Extension With Mercedes-Benz"},"content":{"rendered":"
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\"\"Roger Federer\u2019s <\/strong>\u00a0remarkable run on and off the court has continued this year. The 36-year-old won the Australian Open last month to extend his career record for Grand Slam titles among men to 20. With the Swiss star showing no sign of slowing down, brands still clamor to align themselves with the ageless Federer.<\/strong><\/p>\n

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The latest is Mercedes-Benz, which first partnered with Federer in 2008. The German auto brand’s parent, Daimler, announced an extension today of its endorsement deal with Federer. The new multi-year deal will net Federer an estimated $5 million annually.<\/strong><\/p>\n

“Roger Federer is an outstanding athlete who has shaped tennis for decades and stands for top performance. As a successful top athlete, he ideally represents our brand as we are united by the demand for perfection and the will to succeed,” says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars in a press release on the news.<\/strong><\/p>\n

\"\"Federer first partnered with Mercedes a decade ago in a three-year deal focused exclusively on China. The agreement was extended in 2011 as a global deal with Mercedes-Benz using Federer in its marketing around the world. The pact was extended again for three years at the end of 2014.<\/strong><\/div>\n

Mercedes has used tennis as one of the pillars in its marketing for more than two decades. In addition to Federer, Mercedes\u00a0is a primary sponsor of the US Open and annual Shanghai Tour stop. Mercedes-Benz sponsored the inaugural Laver Cup in Prague last year. The team event featuring players from Europe taking on those from the rest of the world was founded and organized by Federer and his management company, TEAM8.<\/strong><\/p>\n

The Mercedes\u2019 renewal follows Swiss chocolate brand Lindt, which re-upped with Federer<\/a> at the end of 2017 in a multi-year deal worth more than $20 million. Lindt originally signed Federer to an endorsement in 2009.<\/strong><\/div>\n

Athlete-brand partnerships tend to run their course after a few years, but Federer\u2019s brand partners tend to never leave his endorsement stable. Nike, Rolex, Credit Suisse, Jura and Wilson have partnered with Federer for more than a decade. You can add Lindt and Mercedes-Benz to the list as well, with these latest agreements.<\/strong><\/p>\n

\"\"Credit Federer\u2019s 15-year run at or near the top of the sport. He also benefits from the global nature of the sport and the attractive demographics of the tennis fan with high disposable income to spend on cars, watches and equipment. Federer is arguably the world’s most attractive endorsement personality for brands in sports or otherwise.<\/strong><\/p>\n

The result: Federer\u2019s endorsement earnings are the highest in the world among active athletes at more than $50 million a year. He ranked fourth last year in Forbes<\/em>\u2019 annual look at the\u00a0world\u2019s highest-paid athletes<\/a>\u00a0with $64 million, including prize money and appearance fees.<\/strong><\/p>\n

Federer’s long-term partnerships, as well as the nearly year-round tennis schedule, don’t leave time for many new brands to enter the fold. But Federer added a new sponsor last year in Barilla, the largest pasta company in the world, with estimated revenue of $3.7 billion. The multi-year deal is\u00a0worth up to $40 million<\/a>, according to industry sources.<\/strong><\/p>\n

\"\"Federer is currently playing in the Rotterdam Open where a win in the quarterfinals today against Robin Haase would elevate to the No. 1 ranking in the world for the first time in over five years. Federer would be the oldest player in men\u2019s history to hold the top ranking. He currently holds the records for most weeks all-time at No. 1 (302) and consecutive weeks (237).<\/strong><\/p>\n

MORE ON ROGER FEDERER<\/strong><\/p>\n

Roger Federer\u00a0is a Swiss professional tennis<\/a> player who is currently ranked world No. 2 in men’s singles tennis by the Association of Tennis Professionals<\/a> (ATP).\u00a0<\/sup>Federer has won 20 Grand Slam<\/a> singles titles\u2014the most in history for a male player\u2014and has held the world No. 1\u00a0<\/a>spot in the ATP<\/a> rankings for 302 weeks, including 237 consecutive weeks. After turning professional in 1998, he was continuously ranked in the top ten from October 2002 to November 2016. He re-entered the top ten following his victory at the 2017 Australian Open<\/a>.<\/strong><\/p>\n

Federer has won a record eight Wimbledon<\/a> titles, a record six Australian Open<\/a> titles, a record five consecutive US Open<\/a> titles, and one French Open<\/a> title. He is one of eight men to have captured a career Grand Slam<\/a>. Federer has reached a record 30 men’s singles Grand Slam finals, including 10 in a row from the 2005 Wimbledon Championships<\/a>to the 2007 US Open<\/a> (and 18 out of 19 from the 2005 Wimbledon Championships to the 2010 Australian Open<\/a>). He reached the semifinals at 23 consecutive Grand Slam tournaments, from the 2004 Wimbledon Championships\u00a0<\/a>through the 2010 Australian Open.<\/sup> Federer has won 96 career titles, including six ATP World Tour Finals<\/a>, 27 ATP World Tour Masters 1000<\/a>, and 19 ATP World Tour 500<\/a> tournaments. Given these achievements, many players and analysts consider Federer to be the greatest tennis player of all time<\/sup> with some calling him the greatest athlete of his generation.<\/sup><\/sup><\/strong><\/p>\n

Federer’s all-court game and versatile style of play involves exceptional footwork and shot-making.<\/sup> Effective both as a base-liner and a volleyer, his apparent effortlessness and efficient movement on the court has made Federer highly popular among his fans.<\/sup><\/sup><\/sup> He has been voted by his peers to receive the tour Sportsmanship Award<\/a> a record thirteen times, and voted by fans to receive the ATP Fans’ Favorite<\/a> award for fifteen consecutive years.\u00a0<\/sup>Federer has been name the Swiss Sports Personality of the Year<\/a> a record seven times. He was named ATP Player of the Year<\/a> five times, was named ITF World Champion<\/a> five times, and won the Laureus World Sportsman of the Year\u00a0<\/a>award for a record four consecutive years, from 2005 to 2008. He @rogerfederer, is also the only individual to have won the BBC Overseas Sports Personality of the Year<\/a> award four times.<\/strong><\/p>\n

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Roger Federer\u2019s \u00a0remarkable run on and off the court has continued this year. The 36-year-old won the Australian Open last month to extend his career record for Grand Slam titles among men to 20. With the Swiss star showing no sign of slowing down, brands still clamor to align themselves with the ageless Federer. The […]<\/p>\n","protected":false},"author":1,"featured_media":14916,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[2353,2491,2487,2489,2490,2488],"class_list":["post-14906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-rogerfederer","tag-2491","tag-roger-federer-roger-federer-26-june-2009","tag-switzerland-born-8-august-1981-age-36-basel","tag-switzerland-height-1-85-m-6-ft-1-in1-turned-pro-1998-plays-right-handed-one-handed-backhand-prize-money-us115","tag-wimbledon-2-new-jpg-roger-federer-serving-at-the-2009-wimbledon-final-country-sports-switzerland-residence-bottmingen","et-has-post-format-content","et_post_format-et-post-format-standard"],"_links":{"self":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14906"}],"version-history":[{"count":0,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/14916"}],"wp:attachment":[{"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/myboysay.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}