{"id":10740,"date":"2016-01-01T23:01:24","date_gmt":"2016-01-02T04:01:24","guid":{"rendered":"http:\/\/myboysay.com\/blog\/?p=10740"},"modified":"2016-01-01T23:01:24","modified_gmt":"2016-01-02T04:01:24","slug":"heir-jordan-nba-greats-son-marcus-jordan-launches-new-brand-called-the-trophy-room","status":"publish","type":"post","link":"https:\/\/myboysay.com\/blog\/?p=10740","title":{"rendered":"Heir Jordan: NBA Great’s Son, “MARCUS JORDAN”, Launches New Brand Called, “THE TROPHY ROOM”"},"content":{"rendered":"

\"mj1\"\"Marcus_Jordan_Shoes_Feature1\"\"marc-1\"\"michael-jordan-airjordan-xx3\"<\/p>\n

The 25-year-old son of Michael Jordan is hoping to leverage the power of his father’s legendary brand to create his own lasting legacy.<\/strong><\/p>\n

Marcus Jordan, heir to the six-time NBA champion’s throne, plans to open a retail boutique called the Trophy Room in the spring of 2016, at a location yet to be determined.<\/strong><\/p>\n

“I have been around Jordan brand apparel my entire life,” Jordan told CNBC in an interview. “The way the culture is shifting is a great opportunity,” he said. Jordan referred to the tremendous growth of the Jordan brand since his father’s retirement more than a decade ago. The brand pulled in nearly $3 billion in U.S. sales in 2014, and helped make Jordan senior an estimated $100 million last year<\/a>.<\/strong><\/p>\n

Jordan’s second son, Marcus, graduated with a degree in hospitality management from the University of Central Florida, where he says he learned many of the skills to open his own boutique. A few years ago, he and his brother Jeffrey launched a website venture called Heir-Jordan.com<\/a>, which never took flight.<\/strong><\/p>\n

When it comes to his inspiration, he says it came from his own family’s trophy room in his childhood home in Chicago.<\/strong><\/p>\n

Located in the center of their house, the Jordan family trophy room served as more than just a museum of their father’s numerous accolades, trophies and memorabilia. It also served as a gathering place for friends and family to congregate, and learn a few life lessons.<\/strong><\/p>\n

Marcus says he hopes to emulate the warmth and inspiration that the Jordan family trophy room exuded. He also provided a glimpse into the Jordans’ family history through photos, home videos and memorabilia.<\/strong><\/p>\n

“Every year for Christmas we would gather in the trophy room. My father would incorporate our awards with his to teach us to earn our own accolades,” said Jordan.<\/strong><\/p>\n

Through relationships with the Jordan brand<\/a>, Nike (NKE) and sports collectible company Upper Deck,<\/a> the Trophy Room plans to offer footwear, apparel and memorabilia to customers.<\/strong><\/p>\n

“As the son of the man that created sneaker culture, Marcus has a unique opportunity to do something that no other sneaker store could do,” said James Whitner, an advisor and mentor to Marcus.<\/strong><\/p>\n

Jordan says that Nike is helping him with some designs. He’s hoping to be able to try concepts and products out at Trophy Room before they hit Nike retail stores.<\/strong><\/p>\n

However, Marcus says the overall feeling of the Trophy Room will vary from a traditional Nike-branded Jordan store.<\/strong><\/p>\n

“This is going to be a much more intimate concept,” he said, referring to the family heirlooms and home videos that will be on display.<\/strong><\/p>\n

THE MYBOYSAY GLOBAL BASKETBALL SPORTS ENTHUSISATS WOULD LIKE TO CONGRATULATE MARCUS JORDAN ON HIS NEW VENTURE!!!!<\/strong><\/p>\n