The Dallas Cowboys Top the List for the 12th Consecutive Year
The average NFL team is worth $2.57 billion, a 2% increase over last year and the smallest increase since 2011
New York, NY (September 20, 2018) – The National Football League continues to be the most lucrative sports league in the world, according to Forbes’ 21st annual NFL Team Valuations. The Dallas Cowboys have not been to the Super Bowl in 23 years, but their league-leading revenue ($864 million) makes them the NFL’s most valuable team. The Cowboys, worth $5 billion, a 4% increase from last year, retain the top spot for the 12th consecutive year. The Cowboys are the first sports team to reach a value of $5 billion. The New England Patriots ($3.8 billion), New York Giants ($3.3 billion), Los Angeles Rams ($3.2 billion) and Washington Redskins ($3.2 billion) round out the NFL’s top five most valuable teams.
The average NFL team is worth $2.57 billion, which is a 2% increase over last year. It is the smallest increase since 2011, when values decreased an average of 2%. “The reason for this year’s small increase is the dearth of people who have the liquid wealth to buy 30% of an NFL team,” says Assistant Managing Editor Mike Ozanian.
This is the 21st rendition of Forbes NFL valuations, during which time NFL values have climbed almost eight fold, at an 11.6% annual rate versus 4.5% for the S&P 500.
Methodology: Forbes’ team values are enterprise values (equity plus net debt) based on the multiples of revenue of historical transactions as well as offers to buy and invest in teams currently on the table. The values are based on each team’s current stadium (with adjustments for pending new stadiums and renovations). Revenue and operating income (earnings before interest, taxes, depreciation and amortization) are for the 2017 season, net of stadium debt service. Revenue from non-NFL events, like concerts and stadium tours, is included when such revenue is pocketed by the team owner or an entity the owner controls.
The Top 10 Most Valuable Teams in the NFL:
|1||Dallas Cowboys||Jerry Jones||$5.0||4%||$864||$365|
|2||New England Patriots||Robert Kraft||3.8||3||593||235|
|3||New York Giants||John Mara, Steven Tisch||3.3||0||493||149|
|4||Los Angeles Rams||Stanley Kroenke||3.2||7||366||68|
|5||Washington Redskins||Daniel Snyder||3.1||0||491||122|
|6||San Francisco 49ers||Denise DeBartolo York, John York||3.05||0||470||106|
|7||Chicago Bears||McCaskey family||2.9||2||431||100|
|8||New York Jets||Johnson family||2.85||4||443||130|
|9||Houston Texans||Robert McNair||2.80||0||464||161|
|10||Philadelphia Eagles||Jeffrey Lurie||2.75||4||458||114|
#224 Jerry Jones
“The Dallas Cowboys fans are the greatest fans on Earth. But I love Jag fans, I love Eagle fans, I love Redskin fans, Massillon High School fans, Canton McKinley fans…you’re here tonight because you love the game, I am here because I love it too.”